The goal of any site owner is to get hits or traffic, whichever is more convenient to note. But to get them, marketing tactics similar to businesses in the modern day must be used. Sites rack in traffic through word of mouth or better yet, the various Search Engine techniques like link building, commenting and social bookmarking. If you want to put up a good site, the key is making it found through the readers.
Another virtue in Internet Philosophy is the element of time. A site normally takes a month to be crawled and included in the search engines, assuming you have submitted it and done the normal practices of building links towards your site. The task is not easy. There are established sites who may not care about your site and hence is a gamble as far as getting the nod of incoming links.
Search engines such as Google assess your site and make sure that links are qualitative and relevant to your site. So when you build links make sure they have something to do as far as your site is concerned.
Site submission is something that is important as well. You must make sure that the proper category is chosen to ensure that you are in the right area of concern.
The same goes for social bookmarking. You have to be careful in submitting and making sure you gain the interest of other social bookmarkers. Make friends and vote for other bookmarks as well. This way, they know you are not only there for the attention.
Put all these thing together and you will have gotten majority of the essence of the philosophy of the Internet. The next thing you will know, your site is among the tops on the web.